How Full is your Brand’s Dance Card?
I hope your brand or company’s social media calendar is full! My colleague, Dave Sutton, recently gave a presentation at Young Presidents Organization (YPO) about this subect. Check out TopRight’s white paper on the Impact of Social Media. Click here Here are a few highlights: The Impact of Social Media In the 1960’s entire families gathered around one TV set, to watch one program, with one sponsoring advertiser…in black and white, complete with snow and intermittent vertical hold problems. Aside from chatting with your neighbor over the backyard fence, that was the extent of
“social media” in those days. Fast forward to the 21st century and there are literally thousands of TV and Internet channels narrowcasting content to every affinity group under the sun. Likewise, there are hundreds of social media channels, from Facebook, MySpace and Twitter to
LinkedIn and Plaxo and a wide variety of private social networks. Today,the most successful businesses learn to mix differentmessages and different stories in different places, to network and connect with relevance to people across multiple channels and to tailor their value proposition to the specific needs of their target audience. In the near future, your business will be measured on its social media effectiveness – your ability to segment, target, align, reach, engage and manage your reputation across multiple channels in service of building trust and, ultimately, increasing sales and profits. You need to get ready for a future where tangible, traditional media as we know it is gone, and where every business must stay intimately connected to the virtual heartbeat of its customers or face certain extinction. Its time to stop experimenting and playing with the various social networks…. you need to integrate and measure them as the cornerstone of your marketing strategy. How does your company use social media?
Tags: Facebook, LinkedIn, social media, social networking, twitter
