EMM Now Available in Japanese!
The Japanese version of Enterprise Marketing Management has been published in partnership with Eiji Press and Hakuhodo (one of the largest agency groups in Japan). Please email Masaki Hatano at Hakuhodo in Tokyo to get a copy. In the meantime, here’s the translation of Phil Kotler‘s endorsement on the front cover of EMM: “Marketing, which represents all the work between developing a new product and getting it sold, has been searching for a structured set of processes that could fill the gap. Sutton and Klein deserve the credit for filling this gap with their concept of Enterprise Marketing Management (EMM) that now can stand with ERP, CRM, and SCM as the four platforms for running an efficient, effective and profitable business. The audience in Japan should benefit from implementing EMM as an invaluable platform for running a successful business.” Philip Kotler S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management Northwestern University.
