Before                  After

Allergan is using an aging child-actor/pseudo-celebrity who some people may vaguely remember for her better-known movies including Pretty Baby and The Blue Lagoon to promote the prescription drug Latisse.

Latisse is a prescription drug currently promoted by spokesmodel Brooke Shields – the drug is applied to the base of eyelashes to generate longer lashes. Latisse keeps hairs in their growth phase, producing longer, darker and thicker eyelashes.  Latisse is a lower concentration of the drug Lumigan and the average cost of it is $130 (while Latisse is about 3/4 of that).   Latisse eyelash lengthening is not permanent, and possible side-effects include discoloration of the eye or eyelid, or damage to the eye.

In my opinion, what we really need from Big Pharma is a drug that will keep child actors in their “growth phase” producing longer more meaningful careers… rather than slipping into shameless, hollow, drug-shilling careers.   Next Up?:  Danny Bonaduce of Partridge Family-fame pitching for new Irritable Bowel Syndrome drug Lontronex, manufactured by GlaxoSmithKline. I guess what goes around comes around…

Please let us know how you make decisions on your health and prescription drug choices…

1. Clearly stated benefits/side effects
2. Doctor recommendations
3. Patient testimonials
4. Celebrity identification

This blog’s title may be long, but it is not overstated.  Like the over 10 million other people who know the story I am retelling below, I feel a little sweet revenge for the ’little guy’ consumer.  In my case, my projected feelings are toward Fed Ex, who lost and destroyed my insured packages and then refused to pay the thousands they owed me.    YouTube did exist when this happened to me, but I never had the musical talent to pull off what musician Dave Carroll did-

(quoted from a recent email)    
          “United apparently damaged his treasured Taylor guitar ($3,500) during a flight. Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom guitar. During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for YouTube exposing their lack of cooperation. The manager responded: “Good luck with that one, pal”.
          So he posted a retaliatory video on YouTube. The video has since received over 6.4 million hits. United Airlines contacted the musician to attempt settlement in exchange for pulling the video. Naturally, his response was: “Good luck with that one, pal”.
          Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has lead to a sharp increase in orders.”

WATCH THE VIDEO HERE:   United Breaks Guitars

Let’s turn this into a learning moment for organizations.   None of our actions can be concealed anymore.  Not really.   Reputation matters.  Fight the good fight, do the right thing, and tell your story.      Because upset customers are now more armed and dangerous than ever–especially the ones who can sing.