Within many large enterprises today, marketing is still viewed as a “black box” where substantial resources go in and creative outputs emerge — outputs that sometimes drive increased sales and profits, and sometimes do not. In some businesses, marketing has become so “unplugged” from other functions across the enterprise that it is unclear whether marketing activity is linked to business strategy and financial results in a meaningful way. How ironic — when you consider that marketing and innovation are perhaps the only two significant drivers of business growth (and some would go further to say of our economic growth!). Enterprise Marketing Management is a strategic business discipline and a set of enabling technologies that promise to plug marketing back into the enterprise. Check out the full white paper by Dave Sutton recently published by Henry Stewart Publications in a collection of papers on EMM

Atlanta, GA (November 19, 2008) — Triton Value Partners and TopRight LLC will co-sponsor Goizueta Business School’s seventh annual Venture Capital Investment Competition on November 20-22.  The competition will be held at Emory University.

The Venture Capital Investment Competition (VCIC) brings real startup companies and venture capitalists together with venture capital-minded MBA students for a uniquely powerful learning experience.

The VCIC is a one-of-a-kind competition that gives MBA students from top business schools a realistic venture capital experience in a competitive environment. Teams of MBA students from Goizueta Business School’s full-time MBA and Evening MBA programs will be placed in the role of venture capital firms deciding among various investment opportunities.

The investment opportunities are real companies that are seeking venture capital investment. The student teams analyze each company in the same way a venture capitalist would, by: reviewing the business plan, listening to the company presentation, engaging in question-and-answer sessions with the company management team, and performing additional due diligence about the company. Students prepare term sheets for the investments that they would seek out and present their analysis of all presenting companies to a judging panel. Real venture capitalists serve on the judging panel and select the top student teams to win cash prizes.