There is a new business revolution underway that can help you generate organic growth and improve return on marketing investment for your company. The revolution has a name — Enterprise Marketing Management — and we’ve written the book to help you make it happen for your business. We’ve taken our combined 30+ year experience in helping companies improve their business results, and used that as the basis for Enterprise Marketing Management: The New Science of Marketing. By reading and applying the powerful principles in Enterprise Marketing Management: The New Science of Marketing, you’ll learn how to create a revolution in how you go about marketing. You can get a “cliff notes” version of EMM at: www.toprightpartners.com You’ll get:

• A roadmap for setting and executing your growth agenda
• A primer on cutting-edge techniques for positioning your brand to support growth
• A manual for making your business deliver on the promises your brands make, and  
• A tool for increasing and optimizing your marketing return on investment

In a recent session at the Marketing Operations Management Symposium , Dave Sutton challenged the audience of marketing operations executives to think about how best to “EMMpower” their marketing organizations for success. EMM is a comprehensive capability integrating best practice marketing processes with high performance marketing roles and responsibilities – all enabled by an online collaborative analytical environment to execute highly efficient and effective marketing programs. Many marketers today are overloaded and practicing a non-scientific discipline, suffering:

• A lack of defined processes and best practices
• No systematic way to build brand equity 
• No way to harness marketing knowledge and reapply it >
• A lack of integration across marketing and other parts of the enterprise 
• Few, if any, metrics for marketing accountability
• Poor technology support – perhaps a few point solutions at best 

If you’re interested in learning more, please email Dave Sutton to get a copy of the presentation materials.

Dr. Victor Cook, Emeritus Professor of Enterprise Marketing Strategy at Tulane University, has recently written a book entitled “Competing for Customers and Capital”. Dr. Cook has built on many of the principles of EMM in building a quantitative bridge between marketing and the finance department. He has constructed the elusive linkages between Enterprise Marketing investments, brand equity and shareholder value. This book is HIGHLY RECOMMENDED for marketers looking to close the gap between their department and the CFO… Cross the bridge and embrace the new science of marketing and corporate finance: you’ll be at the vanguard of nothing short of a business revolution! To learn more and purchase your copy of “Competing for Customers and Capital” today go to www.customersandcapital.com

For the past several years we have watched as Enterprise Marketing Management has taken hold in companies across a broad swath of industries. And for many, the promises of increased marketing efficiencies and effectiveness are now being delivered upon. Synchronizing marketing across an enterprise is not only paying off for those companies that embrace it, it’s becoming the benchmark for competitive best practice in many industries . Now as we see even greater demands from media-savvy customers, see even more complex channel choices and feel ever-increasing pressure for marketing accountability for results, it’s important to a few of the EMM Greatest Hits, reflect on the lessons learned and highlight the critical success factors so we can charge forward into the next generation of Synchronized Marketing. Please email Dave Sutton to get a copy of EMM Greatest Hits.

The Japanese version of Enterprise Marketing Management has been published in partnership with Eiji Press and Hakuhodo (one of the largest agency groups in Japan). Please email Masaki Hatano at Hakuhodo in Tokyo to get a copy. In the meantime, here’s the translation of Phil Kotler‘s endorsement on the front cover of EMM: “Marketing, which represents all the work between developing a new product and getting it sold, has been searching for a structured set of processes that could fill the gap. Sutton and Klein deserve the credit for filling this gap with their concept of Enterprise Marketing Management (EMM) that now can stand with ERP, CRM, and SCM as the four platforms for running an efficient, effective and profitable business. The audience in Japan should benefit from implementing EMM as an invaluable platform for running a successful business.” Philip Kotler S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management Northwestern University.