Twitter, the uber microblogging service, launched a new tool that allows users to instantly create shareable movies depicting their social footprint — top tweets, photos and followers. The videos will include a selection of 30 licensed soundtracks thanks to a partnership with Rumblefish. #FollowMe, a new way to express individual tweet style, is powered by Vizify, the Portland startup that teamed up with Twitter six months ago for the “Your year on Twitter” project. Vizify pulls social media stats into an interactive experience that is described as “about.me on steroids.” Leap forward to #FollowMe for brands… as a whole, #FollowMe is designed to improve engagement levels and show potential followers why they should be following a particular account and what this user has to offer their followers as a whole. The #FollowMe rollout won’t guarantee any additional popularity in the Twittersphere, but it should at least make for a stronger sales pitch,” wrote Jon Fingas, associate editor at Engadget. This will prove to be especially useful for companies and brands, both small and large, looking to expand their customer base and follower list.
Over the past few months there have been a few other updates to Twitter that can potentially benefit marketers. Twitter has introduced Tweet card: Lead Generation, made the Twitter Timeline Activity analytics tool free to use and updated its security features. What brands do you want to see #FollowMe? As Always stay #TopRight.